Anti-Social

 

If you are looking for me on any of the social media channels you will discover I am not there. You will not find me on Facebook, Twitter, Instagram or any of the other social media pages. I used to have accounts and pages with Facebook, Twitter and Instagram and I had quite a following on them too. But as one famous British entrepreneur keeps reminding us; "When in business you have to trust your gut instinct". My guts told me that social media might not be the right place to be. A thorough analysis of some hard data both from my own accounts and that of other businesses it seemed that my guts were indeed telling me something.

 

Social media is incredibly noisy and tremendously loud. With all the people, businesses and of course other photographers shouting for attention it is challenging to say the least to make yourself heard and seen as a small independent artist. Also the selective algorithms used by social media sites are restricting the amount of people that get to see posts from businesses and artists. To make social media work one has to allocate a tremendous amount of time and money. Especially time I rather spend on creating beautiful portraits.

 

The recent revelations about how data from Facebook was used to manipulate whole nations on their voting behaviour I find very scary. I think it would be naive to believe that such a use of social media data is limited to Facebook only. This immoral behaviour by social media providers together with the amount of aggression and trolling that is associated with social media was only more bad food for my already aggravated guts.

 

Only a few businesses, photographers and artists can really make themselves seen and heard in an immensely vast social media crowd. Another well known business man who started his business with a single ice cream van comes to mind. He was successful by being the only van on less crowded beaches rather than joining a row of vans on the more popular beaches. The social media beaches do not just have a single row of ice cream vans though, they have parking-lots full of them. I am steering my ice cream van towards old fashioned mail, email and word of mouth beaches where it is less noisy and I can hear my customers and my customers can see more clearly what I have to offer.

 

Tags; social media, accounts, deleted, Facebook, Twitter, Instagram, costs, data, success, art, photography, crowd, audience, people, artist, British, business, analysis, posts, platform, noticed, promotion, noise, time, spending, guts, moral, effective, followers, likes, Bromley, Beckenham, London, South East, Kent, Surrey, Sussex, Essex, Cambridgeshire

Latest update; 15th of April 2018

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©Heijo van de Werf 2018